All Important of Business Card

Graphic Design for Small Businesses and organizations isn’t only offering a product or service and having cash in on it. Once you start a small business, there are several features, which have to have a personal and professional focus. One of those is promoting your brand. There are a few things too, which form the foundation of promoting and one of those is the business card. The principle function of promoting is to attract the target market. When accomplished in the correct way, it can yield wonderful results. Marketing experts and graphic designers, who specialize in graphic design for small businesses, have the knowledge and experience to attract your specific client or buyer through distinct marketing and promotional tactics. A business card (or minute card) should have every piece of information essential for someone to interact and conduct business with your company or organization. There are many styles of cards, and in fact, it is necessary to decide on the appropriate style for your firm. This is why hiring a professional whom specializes in graphic design for small businesses is so important.

The product or service themselves won’t always draw in buyers or clients when shown to individuals in a prepared way. To get to the customers who will use, buy or interact with your company, one of several methods used in promoting is choosing the right business card. A card with the very best graphics, typography and layout that connect emotionally with your perspective client is the key. Every single color and color combination possesses its own meaning. There are many benefits and consequences to the use of color when contemplating the feelings and emotions of the people you’re trying to attract. Which means, a hues participation in the overall design is an essential part in selecting the most appropriate appearance of your business card. Imagine if the colors (or hues) used in your card were actually repelling your target audience you are trying to attract.

The visuals that happen to be loved by people of a distinct audience change by age and gender as well. An example is flowers; if your business makes products that are devoted to girls, then introducing flowers as visual elements (graphics) of your card will most likely attract more buyers. If though, your target is a more mature female audience, the use of flowers could be conceived as contrived and repulse your buyers. Selecting the most appropriate graphics for the business card is about the mindset of the buyer and not the business owner. Let me repeat that so you truly get it. The look, feel and emotions tied to your business card are about the buyer, not you, the business owner. If your buyer connects a personal emotion with the artwork, or possibly a design and style, employed in the card, then almost absolutely that buyer will choose the firm utilizing that artwork, design or style. For this reason alone, it is very important to work with a professional that knows and understands graphic design for small businesses.

Why have a business card in the hands of everyone that works for you? A nicely manufactured card affirms the level professionalism regarding the organization. You need a business card that is designed well with accessibility to information for your customers to make contact with you. It must be styled to create a personal connection with the buyer as well. Your reputation is riding on your business card. The primary function of your business card is to get clients to call you. Your logo should be prominent to let people know who you are the minute they see your card. After this, your business card should clearly provide methods for the client to contact you. This can be a website, a smart phone or email but it is highly recommended to have all three. A marketing expert or graphic designer whom specializes in graphic design for small businesses can help point you in the right direction for the content for your particular niche or market. Business cards with the proper visuals, content and style can help you do this. Are you ready to secure a professionally designed business card right now?

Strategic Process for Site Planning

Real estate site selection can be a complex web of evaluating store attributes within a potential store trade area. The process utilizes both a science and an art to the overall selection process combining a number of factors that weigh on the viability of the location. Complicating the process is that each location has its own special attributes, which makes site selection more directional in nature as opposed to a cookie-cutter process. That being said, here are some key attributes that should be considered in the overall evaluation:

Traffic Counts – While these are clearly site specific (think of the difference between a rural site and an urban site), analyzing the traffic counts will help offer a predictability of volume. The key is to understand what the potential traffic patterns are for the site before one can look solely at traffic counts. If a road carries a number of cars, but that road does not feed well into the site, the traffic counts may be misinterpreted. Understand the natural flow into the site before assessing the traffic counts. One way to gain some perspective on how traffic counts mirror volumes is to compare existing site volumes with their traffic counts. Many operators jump right into new site selection without looking back at existing sites and creating a model based on their geographic areas. This may give you a more reliable predictive model for your future sites.

Population Counts – Population count is the next logical indicator for your location. Not only do you want to look at the population count as it stands today – and is it enough to support a site – but also how has it been trending. Positive growth indicates a viable marketplace while negative trends may raise a red flag. In addition, gaining a better understanding of the ethnicity and socioeconomic trends in the trade area will offer a better snapshot into the merchandising mix that should be presented at the site.

Seasonality & Geographic Nuances – Determining whether the site is seasonal or not should factor into your analysis. Operators shouldn’t necessarily shy away from seasonal type stores but rather not be surprised by them after they open. Closely related to seasonality would be a trade area driver – i.e., a mall or theme park – that may positively or negatively impact your store’s performance. Monitoring these outside forces will tighten up your model. In addition, look for the non-seasonal enhancements or barriers to your site. A river that bisects your trade area, for instance, will effectively cut your traffic to the store no matter how close in proximity the homes are. Even certain companies can impact your site. A large manufacturing facility that releases a number of employees at the same time can cause bottlenecks in the traffic flow that will cause potential customers to avoid the area at these peak times.

Visibility – This may be more anecdotal than the other attributes but should still be a consideration. Judging whether the site is easily viewed from afar as opposed to a site that is hidden by overgrown trees should be a factor. Driving the site from all four directions allows for the owner to gain the perspective of potential customers as they approach the location. Other considerations would include that speed of the traffic as it approaches the potential site. If the traffic flow is traveling at too great a speed or drivers are distracted due to complicated traffic patterns, the opportunity to notice your location is diminished.

Competitors – Obviously, understanding the competition within the trading area is critical. I would approach this competitive evaluation in a three-fold fashion: a) gasoline, b) convenience store, and c) quick-service restaurants. Look at the competitive landscape in degrees of competition – meaning, some competition has greater negative impact than other competition. Ranking your competition based on this impact for all three categories will paint a more holistic overview. Keep in mind, that some competitors may impact only the gasoline while others may have a greater impact on convenience product sales. With the c-store industry creeping further and further into food-service, mapping the quick service restaurants in the trade area will give you a better indication of the viability of your food-service operation.

Location – Location, location, location. There are many factors that come into play when picking the best location. Is it a premier corner? What day part side of the street is the site? Is there easy ingress and egress in and out of the location? Are there divided highways in front of the location that make access more difficult? Is this an inside lot location and not even a corner? What is the length of the property frontage? There is a myriad of considerations for the actual site location that need to be evaluated in the context of the other attributes.

Let’s face it; there are a number of variables that come into play. While one cannot be certain that accurately depicting all of these attributes into a real estate site evaluation model can guarantee success, it will at least put you in a better risk aversion position. That is the science of it.

I have been around the block long enough to know that some stores simply defy their science and just work. The art of site selection is far harder to quantify than the science. While those stores are the anomaly, evaluating new locations by putting their attributes through the litmus test above, helps minimize the downside risk of opening an under performing location.

Factors to Consider When Making Custom ID Cards

Custom IDs play a very important role in many settings. They could be used to identify people in conferences, used as entry cards in offices and also to reassure employees of their positions in a company.

Traditionally, many companies made their ID cards in the same format, only making very few changes on the names and logos. However, with the modern technology and invocation, it is possible to come up with custom ID cards. These types of cards are easily created using desktop publishing tools, and anyone can create them.

What To Consider When Making Custom Ids

Whether you choose to create the custom IDs on your own or engage a professional company, you must consider the following factors.

– The purpose

A custom ID meant for an event cannot be designed in the same way as the one meant for an employee. The design and the details to include will always differ. For a seminar, you may need to include: the attendant’s name, the name of the event, location of the event, the affiliation of the attendant with the company holding the seminar and the dates.

An employees ID cards should have the name of the employee, their passport sized photo, their department, company logo and their position in a company. Essentially, the details to include in the ID should be dependent on the purpose of the card.

– Size

It is important to consider a sizeable ID card where all the details should fit in, and be legible to everyone. People must never struggle to read what is written on the ID. However, the size should never be too big and cumbersome to the user.

– Tastes and preferences

The graphics and the shapes used to make custom ID cards should be attractive; nobody wants to carry along an ID unattractive. For a company ID, it is important to find the type that reflects the profession and the theme in an office. An employee should feel proud to produce this ID in any place. An event’s ID should also reflect the events’ theme.

– Costs

It is possible to come up with custom ID cards that are affordable, yet of good quality. Many designers offer a discounted rate for bulk ID printing. Still, by printing the IDs on your own, it will be possible to save on some costs. You must however ensure that the paper material used is of good quality, and can last for long- especially when it comes to employee’s IDS.

Some Information About Hair Extensions

Every woman desires for love and beauty. If possible, most of the women want to try different new looks so that they can be different all the time. How to achieve that easily? The answer is to purchase hair extensions. Most high quality hair extensions are quite expensive, so choosing an affordable extension is important to someone who wants to be fashionable but does not have enough money.

If you want to get your desired look, and also want to protect your hair, you can go with human hair extensions. These extensions can help your hair grow out and keep it shiny and smooth. Since human hair is not cheap, so it is important for you to take care of the extensions made of human hair. Unlike your natural hair, the extensions can not get nutrition and natural supply of moisturizer, so they will look dull and dirty if not being well-maintained. Girls all know that if they take care of the extensions, they can get their desired styles all the time.

How can you give adequate moisture to your brittle, dry and frizzy hair through an easy way? Here are some tips:

1. Do not pull off them when they are tangled. If the hair is really tangled, you can put leave-in conditioner on it and slowly entangle those locks with fingers or by using a wide tooth brush.

2. Apply alcohol free shampoo. Use a good quality, gentle shampoo that is suited for your hair type to protect the hair from getting dry, avoid the harsh styling products. When removing the dirt and build-up from the extensions, do use high quality shampoo.

3. Apply good quality conditioner after shampooing your hair. Make sure to apply a large amount of conditioner to the hair after washing it with the gentle shampoo. The conditioner can make the hair look soft and shiny.

Do apply conditioner about twice a week to keep the hair in good condition.

What benefits can you get from wearing hair extensions?

1. You can get thick and long hair instantly with using hair extensions. If you have thin, fine or limp hair, you can use extensions to add volume as well as length to your hair.

2. If you require a confidence-boosting look for a special occasion, then you can just weave the extensions into spectacular braids and enjoy yourself.

3. You can add highlights or desired colors very easily to the extensions ranging from mild to hot to get an extraordinary look.

To make the most of your extensions, you can get some advice from a local specialist. Make sure you ask how they will minimize the damage to your own hair when the extensions are removed.

Solution for Business Growth – Networking

Interacting with influential people in parties, and collecting their visiting cards is just a touch point. Capitalizing your business on this network is totally a different ball game.

It requires due diligence and dedication over the years to build a relationship for a solid network. Once you have done it becomes a derivative to your success.

Networking should not be a temporary activity, it has to be an ongoing process, even when you are not at your desk. Aspiring business leaders have to learn the strategic networking technique for rapid business growth.

Primary reasons for networking

Why is it desirable to build a network with influential people and business groups of your domain?

· Immediate access to all service providers and vendors

· Quick response rate for contract base hiring

· Full extension to peers help

· Never face an issue of work crisis

· Referrals from the third party

· Updates on the latest trends and technology related to your business.

· Share ideas with similar business groups

Common Business Networking Mistakes

If the success of your business depends on networking then why to leave any corner of networking untouched, no matter how small or big your business is.

Unlike your business location, your network is not limited to the physical address. It has to proliferate in all directions. There are tons of way to build the network that is often overlooked.

· Not connecting with other communities

When it comes to pairing with individuals, usually you choose the known path for connection which is social media. It might look promising connecting through it but it limits your network spectrum. You have to explore another dimension for networking as well. Try to connect to lesser known communities like “Quora” or register with a “common platform for service providers”. There are other multiple online platforms where you can confluence with same business groups like Tumblr, musical.ly, tinder, etc. depending on your domain expertise.

· Not connecting to Niche forum or group

If you really want to build a close relationship with your clients or domain experts, join a Niche “forum”. But joining too many forum sometimes becomes complicated, try to zero in two or three forum of your field. There are big companies that also join this forum to get solutions and you can connect with them instantly.

· Not justifying your acquaintance

Let your client find you with your skills. Networking becomes easy if your clients know your whereabouts. There are very few networking sites that have a portal built especially for employees, where employees can build and upload their portfolio. It helps the employee in two ways, building their own network and establishing themselves as a brand.

· Not Paying heed to referrals

You need to pay attention to referrals coming through the third party or from the vendor’s site. Take immediate follow-up and honor these referrals.

· Not using Reviews/Testimonial for networking

This is the most overlooked attribute by vendors. Many of them believe “Reviews and Comments” are solely made for critics. No, that’s not true. You can convert those critics to your potential client. Ask for “Reviews and Comments” from them, you can even ask for the area of improvement for better service. It will help you to identify your weak zone, and at the same time, you have the opportunity to build a positive image in front of your clients. So, always be ready to listen to your client and make a bond with them through Reviews/Testimonials.

· Not connecting actively with Co-workers

Connecting with co-workers actively helps you to share ideas and gain knowledge. You develop this special”give and take” relation with co-workers over a period of time. Your equation with them will decide how your network will expand.

· Not connecting to diverse population

Usually, it’s a human tendency to connect with like-minded people, which is OK. But if you want to build up a B2B network, then you need to break that cocoon and connect with a diverse population. Diversity gives you the perspective to think out of the box and implement new ideas in your business.

Some Key takeaways for Business Networking

· Make your social networking activity a key part of your daily work.

· Locate and join networking site where other members sell their service or product same as you

· Rather than building numbers focus on people that show interest in your service

· Don’t miss out the client by not joining a common networking platform or joining much later than you should be

· Use software tools or plugins to optimize your networking activity

Human Resource Practices

What we have in the prevailing marketplace in today’s economy is the effort that has been made by some well-recognized companies, among them, the Fortune 500 companies based in the United States, who have come to take note of the contribution of their human resource department towards the success of their organizations, SHRM. This has led to the creation of human resource practices by HR department, that motivate its members to continuously being proactive in looking at the business organization, as it engages its employees to determine how they can be supported in strengthening the company’s strategic policies.

A business organization’s human resource practices coupled with its policies are very important in the creation and maintenance of a work culture that is meant to reward, support and then create the expectation for the employees to be consistent in the performance of their work and provision of services. The ultimate goal is the achievement of an optimum customer satisfaction, which at the end leads to a satisfactory financial outcome that create a tremendous success for the company involved, SHRM.

Human resource professionals have been traditionally aligned with administration and finance, tasked with paperwork and far removed from where decisions are made in C-suite level leaders. It has been acknowledged in today’s organizations the value of employees as a key resource, therefore are embracing HR as a key strategic partner with organizational leaders. The new role being given to HR is behind the drive to have companies invest more in advanced technologies that will enable them to manage the workforce, in order to allow HR to spend more time in making valuable contributions.

It has been found based on an audit of Fortune 500 companies that having an HR executive officer among the company’s executive leaderships lead to high performance. In the audit, it was made clear the impact of having Chief HR Officer in the C-suite, which is that the companies with CHRO are averaging 105 percent more profit than their industry peers that do not have one.

Having a chief human resource officer at the C-suite conference table means that the person with the title is able to bring to the table issues affecting the HR department that could not have been possible were the person not there. So the CHRO presence is able to make the argument of the impact of having human resource on the company’s bottom line, the value it brings to the company’s strategic decision making process, and also the need for the company to create HR that is high performance and is involve in the learning and development of its employees, and also the need for an effective technological solutions.

According to some of the Fortune 500 companies audited, the CHRO in those companies embraced the use of customer analysis, proactive talent management as human resource practices. Some of the human resource practices policies enacted that directly lead to high performance in those companies include the exposure of HR risks, like the need to retain key talent in the company’s annual reports and instituting the continuous review of goals and performance throughout the year, particularly:

When the company involve identify risks in their annual reports, the company performs better when compare with peers that do not identify risk in their key financial and market metrics like return on assets (55%), operating profit (by 95%) and earning per share (by 54%).

The organizations that review its employees performance throughout the year are likely to continuously meet its quarterly financial expectation, and show a better average compound annual growth rate (CAGR) when they are compared to their peers that only review performance on an annual basis.

Organizations that have a higher part of its goals aligned and completed does better than its industry peers in key financial metrics, such as quarterly financial estimates, operating profit, earning per share, and price-earnings ratio.

Having a CHRO has proven to have a link to a company’s bottom line, demonstrating the vital correlation between effective talent management and business performance. There are many companies that are very successful in today’s marketplace because they have been able to institutionalized human resource practices platform that put forward an advanced, connected HCM solutions that manage an entire employee life cycle; starting from recruitment to retirement- taking the role from being transnational to strategic, also predictive.

The Ways to Improve Fundraising

Donor management is never easy no matter how easy it may seem; there is always some information that you will need to get and some that you will need to impart in order to learn some of the best ways of it.

In the many things about donor management the one that counts to be the most important of all is improving fundraising and getting into the skills of it all for the best results. Here in this article are the ways you need to follow and imbibe to improve the fundraising program for your nonprofit or church.

1. Be Transparent with Your Donors – Though this might seem like an obvious point, it is usually the one that is most ignored, and the most important of all. What is important about transparency is your donors being able to trust you with all – from your plans to our ideas and ideologies. Also, this is an important point to note because only when they trust you will they be able to steward their money well and you must be able to show them you are doing so. By ‘transparent’ we mean both financial and program transparency.

Financial Transparency: You might not be considering financial transparency to be an important point but this should definitely be on your list of important things. It is considered important to release a note time to time which would show how you are allocating your funds, but your donors are not going to sit and read through that long document. Make sure you give your donors an easy way to digest how you are investing their money. Create a graph, chart, infographic etc. And if it looks like you spent more in say, fundraising, than expected, explain why. Your donors love your mission and giving them a peek behind the curtain creates a sense of belonging and teamwork.
Program Transparency: Program transparency is all about the IMPACT. If you can show your donors the impact their money has made in changing the lives of those you’re serving or where the money has impacted, you can be sure you’ve done your thing right. Create annual reports showing the graphs of how far you’ve come with the support, meanwhile mentioning exactly where you want more changes and where you’re striving to achieve more.

2. Optimize our Donor Experience – Your donors shouldn’t be there for just one years or only a period of time, and that is possible only if you manage to optimize the donor experience convincing them that there are things that’ll help you stay in contact for more than one donation period. Try personalization (which definitely does no longer mean just hey and the first name); it is always recommended to stay in touch with the donors through emails, letters and phone calls. You can segment based on last gift amount, last gift date, a specific campaign – anything. And then create fundraising messaging around each category.

3. Audit Your Systems – Thought this is not important? Wrong!!! One of the most important points to be considered to improve fundraising is to audit your system – audit on your end – use the right set of tool and the right techniques. Keep the audit impartial and keep it clear – this will help you understanding how far you’ve come with your fundraising program and exactly how far you will be able to go with it.

Fundraising for churches, charities and non profits is the thing that does the most benefit and an increase in the finds over a stipulated period of time is exactly what they’re striving for. It is therefore recommended that you use these set of tips mentioned above and create a draft accordingly of you new ideas and plans for an increase in the funds.

Maximize the Potential of Your Business Presentation

Business presentations are a collateral reflection of who you are. A glimpse of your personality could be seen in the ways and the content of your presentation.

The way you carry yourself, the way you speak, deliver your sentences, tackle tricky questions with confidence and successfully convey your message, speak volumes about your personality.

Still, there are much more ways in which you can support your business presentation to reach its maximum potential.

HIGHLIGHT YOUR SUPERPOWER

A positive way to keep your audience attentive to you is to show them that you are worth their time and trust. Rather than speaking about your achievements and future goals, speak about your credibility because if even little points will exist with which the crowd will not feel connected to then the tables will instantly turn.

Talk about your goals within the first few minutes of the presentation

Choose your presentation design which corresponds with your goals, which should be introduced to your audience as early as possible. This will help your audience to correlate what you are expressing with the ‘why’ and ‘what’ you want to achieve.

Never underestimate the impact of a powerful image/quote

A business presentation is usually a collection of fertile ideas, knit together as one to illustrate a larger picture. So, the smart use of different images/quotes to introduce different ideas will supply more power to your presentation. Vocalizing the quotes or speaking few important words out loud will bring your presentation to life, especially if the presentation has numerous bar graphs, bullet points, and pie charts.

GIVE YOUR AUDIENCE THE POWER TO BRAINSTORM OVER YOUR QUESTIONS

One of the unbeatable ways to make your presentation more interactive is to begin it with a question which you, yourself will answer. Like you can start with “I asked myself what all can my team will be able to do and contribution for making this project a success?”. So, based on this question you can build up your presentation. Be alert to all the questions from your audience as they are icebergs of curiosity. The more you will suffice your audience, the stronger their trust will grow in you.

Be ready to tackle tough questions

Always be confident and logical at answering the questions from the audience. There will always be questions whose responses if given without solid facts and coherence, will put your image down in your crowd’s eyes. If you know your topic as well as you’re your audience, then always keep your business binary clean and do not ever shelve any question from the audience.

KEEP YOUR OWN QUESTIONS READY IF NOBODY ASKS YOU ANY

It could be a possibility that your audience is shy or somewhat hesitant to ask you questions about your presentations. Always remember, if you face this kind of a situation, then always compose a question to yourself because ‘zero curiosity’ turns into ‘zero interest’ overnight.

Take your crowd on a final journey

Always take your crowd on a final journey before you wrap up the presentation. Highlight all the important points and tell the crowd how they will be productive if given proper attention by the appropriate crowd.

Keeping the immense support in mind which we get from the PowerPoint presentations, one should also be able to support her/himself equally well during the closing moments of the presentation because humans invented the PowerPoint and not vice versa.

What Are the Advantages of a Multifunction Printer?

While the first multi-function printers were developed for home use and small business use, more and more medium and large companies are starting to see the benefits of these multi-function devices. All-in-one printers combine multiple capabilities such as fax messaging, scanning, copying and printing in one single unit. In this article we will discuss the many advantages of multi-function printers.

The convenience advantage

When you talk about office automation; multi-function printers are exactly that. These devices offer the convenience of real multitasking, giving you features that you may not have had if you had opted for standalone devices, especially when you run a small business or work from home. For instance, you may not have intended to purchase a fax machine, but now you are able to send and receive fax messages without the additional cost. The same goes for the scanning and copying functions of the machine. They are added bonuses, complementary services if you will; offering you various levels of convenience.

The cost saving advantage

Of course there is the cost saving advantage as the multi-function printer does everything that would otherwise need to be done by an additional three standalone devices. The purchase price of a multi-function printer is a bit higher than a traditional one, but it is nowhere near the amount you would pay for a separate printer plus all the additional devices; allowing you to enjoy all the features at a fraction of the cost. You also save on maintenance costs in the process.

The space saving advantage

One of the biggest advantages by far is the fact that your multi-function printer saves a lot of space, which is great if you have a small office or if you’re working from home. Instead of having to create space for your printer and your fax and your copier and your scanner, you can now enjoy all the different types of functionalities at one central point.

The power saving advantage

Multi-function printers only require one power cable, eliminating ‘cable spaghetti’. All-in-one devices also use less power than if you were to operate several standalone machines simultaneously, leading to increased savings when it comes to electricity usage.

Disadvantages

There are some disadvantages to multi-function devices as well. One of them is the fact that if something goes wrong, everything goes wrong. If there is a problem with the printer, for instance, it can result in all other features failing as well; if you have run out of toner, it will affect the printer, the fax, and the copier. Also, the overall performance quality of these all-in-one machines is generally not as top-notch compared to individual machines.

Multi-function devices enable you to enjoy every possible office function from one device which is a great space saving and cost saving option for small office setups. Multi-function printers also provide convenient centralized document management facilities in a larger office environment.

The Cybercrimals

The mindset of an individual who would want to attack the computers and networks owned by others is, without question, criminal. The act of intruding upon another confidential personal or business information requires a pre-meditated and calculated act. Its purpose is to inflict financial or personal harm on others by stealing money, denying the use of their information or to gain illegal access to proprietary plans. The cybercriminal is totally cynical and strives to remain in the shadows.

People who attack the information assets of others are on the prowl for system weaknesses to exploit. The prime targets are unsuspecting individuals or businesses that are vulnerable to the attack modes chosen by cybercriminals. They are deceitful and seek the cloak of anonymity.

The true nature of someone who would access, use and exploit your private information is a mixed bag. His or her character is between that of a person who would enjoy searching through your personal items and an employee who would embezzle money from a corporation.

The focus of crackers and hackers is to use their specialized knowledge to encroach upon the private lives of people and organizations. Electronic thieves seek to take advantage of people who are without information needed to fight back and block them. Cyber criminals are true low-life.

Digital bandits are sociopaths who ply their trade without regard to the harmful effects they have on others and truly lack remorse. What’s particularly unsettling about felonious computer whizzes is that they are usually very intelligent. They are without a conscience and enjoy stealing and hurting others.

Computer crooks can be ranked on a scale from “less skilled” to “expert”. Anyone can download basic cracking software from the Internet. The real pros, however, study their targets over time in stealth mode. The highly skilled cracker plans and analyzes the victim to get the maximum effect.

Preying upon unsuspecting users is among the most disturbing behaviors of the PC and mainframe pirates. Most computer users are unaware of how many threats and vulnerabilities that they face when they power-up their computer or go online. Lawless computer users thrive on the ignorance of others.

So how do you fight those who would breach your personal data with the purpose of stealing or hurting you in a variety of different ways? Presume that the bad guys are trying to break into your system. Use your knowledge and security best practices to block them.

You should:

1. Develop a security mindset
2. Assess your risks
3. Use complex passwords and phrases for your system(s)
4. Identify and eliminate common vulnerabilities
5. Routinely update software patches and fixes
6. Probe and test electronic systems
7. Use appropriate security-related hardware and software (e.g. anti-virus software, firewalls)
8. Lock your computer screen when you leave your work area
9. Encrypt and back up all of your data
10. Practice good cyber hygiene (e.g. avoid clicking on email links and attachments)
11. Avoid maintaining a persistent Internet connection

You can defend against those who would try to harm you using digital technology and the Internet. Obstruct the pathways that are followed by lawless information thieves.