How to Exude Power: A Few Practical Steps

Let us start by clarifying that this article is not meant for those who were lucky enough to be born powerful. First of all, unlike money and other material things, power is an abstract concept which we should analyze and understand in order to use it to our advantage. In fact, rich and poor people alike can easily trick others into believing that they are powerful, thus making it easier for them to attract friends, clients, customers and even success. For example, every experienced salesman will tell you that people analyze every single aspect of your personality and appearance in order to get a general idea of who you are and what you can do for them. If we keep this simple and yet extremely important rule in mind, it will only take a few easy steps to start exuding power.

Personality and Tricks: Whether you are confident or insecure, you cannot exude power while interacting with people unless you pretend to be confident about yourself. Look into their eyes, be firm, talk about things nobody would disagree on, such as higher values (i.e. the importance of friendship, ethics, morals, love, and professionalism). If you are not a born smooth talker, stay quiet and get others to talk more than you by asking them key questions about their work, family, love life, general views etc. Always try to stay away from sensitive topics, such as religion and politics, as if you disagree with your interlocutor, he will lose his interest. A very useful piece of advice most personality coaches give their patients and clients is that people love hearing their own names, which is why we should do our best to say their names as often as we can during a conversation. Last but not least, do not mention sad or depressing stories and do not talk about your problems, otherwise people will not see you as a charismatic, powerful leader.

Looks and Appearances: If you want to exude power, it is very important that you start paying attention to what your clothes say about your social status and professional achievements. What kind of clothes do powerful people wear? Dolce & Gabbana suits, Ralph Lauren polo shirts, Tommy Hilfiger chinos, designer sunglasses, leather briefcases and expensive smartphones. “Cool, but I can’t afford to spend a fortune on clothes every month!” you may say. Well, most of us can’t, so relax. Fortunately for us, there are alternative ways to get clothes and accessories that can help us exude power. Auction websites, promotional offers and used clothes are your best bet! Nowadays, it is very easy to find cheap designer clothes and expensive accessories online. Look for special offers and used clothes (make sure that they are in excellent condition, though), and stay away from fake clothes as wealthy people who are used to wearing designer clothes and accessories will notice straight away and at that point, they will not respect you anymore.

Quality Furniture

Events are synonymous with real-world marketing for businesses across industry verticals. They are being leveraged by brands small and big alike to reach out to customers and convey their messages. A growing number of firms trust events to build their base, expand their horizon and tap into the potential in the market. Quite clearly, a lot is at stake when a business decides to host an event and penetrate the market deep. Right from launching a new product or service to enhancing the goodwill of the existing resources, businesses know where to turn to in the need of hours.

With so much benefit to take, it’s natural to expect your event to be successful so that all goals are realized with ease. For that, an expert agency will be needed familiar with every aspect of event, including from planning to strategics to hosting to customer servicing. The job at hand is not that easy for the agency as well as it has to take care of a lot of aspects to ensure success for the planned event. Among other things, it has to make sure that the brand messages are conveyed in the way they should be.

Further, a good event is one that seamlessly merges the concepts of aesthetics and functionality in true sense. And this is where furniture do have a role to play as they often add a great deal of value to any occasion. Their market is stuffed with inventive, high quality event furniture which can really make a big impression on your product launch party or customer get-together occasion. Right from chairs, sofa seating, stools, benches, poseur tables, dining tables, bars and plinths, your event can benefit from a wide range of furniture and surely stand out from the crowd.

Further, event planners know how to place furniture at right places and positions to have maximum impact out of them. They add a creative approach to occasion and make guests and potential customers impressed in true sense. It’s also a cost-effective approach to not buy all of those furniture and rather hire them and add great value to the whole affair. Whether classic touch or contemporary styles, you can select what suits your interests and events the best and win maximum attention out there. After all, the purpose is to create a vibrant atmosphere and let the brand benefit in more ways than one.

In overall, furniture hire is a very helpful and innovative concept to benefit from as make the event a big success. It has the potential to enrich your business even without asking for resources to be put at used. So, your business can benefit from furniture by adding value to the event for brand building efforts. For that, you have to find a right agency with years of experience in the domain and you will also need a company that rents out furniture. This is how your event can become as successful and impact as you’d expect it to be in a real sense.

An Effective Dinner For A Home Business Proprietor

When you want to take your client for dining out, make sure that they are considered in the final selection. If they have any allergic reaction, you must allow for them by going to places where they will not be left with a scenario that makes them unpleasant. Showing that you care about their desires can make for a wonderful first impact. It could also be a respectful reaffirmation of why they do business with you to begin with you, which is because you have their best interests at heart.

If you say that you are going to be at the restaurant at a particular time, get there early. If you arrive before they do, you can take the extra time to make it certain that you are not located someone noisy or near a high-traffic area so that you talk business and hear each other without disturbances.

Based upon the restaurant, paying the bill in advance could be a good strategy. If the customer sees the bill, they may feel a little bit nervous about the prices. You could have the staff members run your card and add a tip percentage just before your client arrives or if you can step away mid-meal. This can leave you with the choice to get the check just before you leave or have them mail it to you. These options will all depend on where you eat, though.

As it comes time to order items, keep your intake somewhat balanced with that of your client. This means ordering similar items and eating at an equivalent pace. Follow your client’s lead is the way to go with food orders and with light drinking. Things could get uncomfortable if you finish your plate before they do.

Be well-mannered to wait of staff. If something comes to your table that isn’t that great, do not get upset or abusive towards the staff. Showing condescension and rudeness can show the client that this is how it is to work with you.

Adding some small talk in with the business talk while you eat can help you get to know or reconnect with each other individually. They will be also examining to see if you dominate small talk or if you listen well. Any major business talk is best reserved for the main course where wait staff tend to interrupt less.

Finally, remember the important parts of your dinner and accomplish any requests your client made during the dinner. Nothing will hurt you and your business more than showing that you cannot follow through with promises and requests.

Connecting with clients is essential to a home business, and dinner is one of the best ways to do this. Take the time to make it an enjoyable experience for you both to build a better working relationship.

Your Business Needs Steady Cash Flow

The ability to make critical purchases from your vendors, pay down loans, and meet employee payroll has become a common problem among businesses across all industries. Cash flow has always been a major issue with all businesses and without positive cash in your bank your business could fail. By the time a business realizes their cash flow isn’t going to support their payroll, or pay vendors, the owners make rash decisions by going to companies/banks that can destroy their business.

If you realize your business is about to fall into this position, don’t panic. Review your financial situation with your accountant or CPA. But don’t act too fast. There is another option.

So what can you do to avoid this problem?

Before telling you the solution, let’s talk about the 3 things you should NOT do.

1- Bank Loans. If you think a bank will help finance your old or slow paying customers, well they are not.

2- Factoring Invoices or Receivables. Another myth. When companies rely on this method of cash flow, it just reduces your profits. Plus, once your invoices or receivables have been factored, most often this “third” party who now owns them will be so aggressive with your customers to collect the money that it can ruin your business by losing a customer.

3- Collection Agency. If all you want is someone to harass your customers, then call a collection agency. Odds are, they will just irritate your customers with strong-arm tactics that never work and here again you will lose another customer.

What you need is positive cash flow, right? Well you can have positive cash flow and retain your customers by using a reputable company that knows how to talk to your customers in a manner that will actually convenience them to make timely payments without losing them as a customer.

A credit management system can provide effective cash flow by acting seamlessly with your accounting department. This should NOT impact your accounting staff when handled properly. The slow paying customers and poor receivables from your accounting department should be quickly identified and presented to management in a timely manner. It is best you do not use a middleman, or off-shore calling, These will just hurt your business more because your customers know these types of calls who only want to collect the money, not help make a payment plan.

There are many articles to help find a good credit management resource. Do your research and seek out those that have a solid reputation and work with you as your in-house accounting department.

Does Your Business Have This Kind Of Flexibility?

How much flexibility do you have in your business?

One of the biggest advantages of the Information Marketing business is that it truly is a business you can do from anywhere.

Sometimes things happen and you have to be away from your business for periods of time. Sometimes, events come up that require you to be away unexpectedly… even when you have appointments on my calendar, and it’s great to have the flexibility to be able to go handle situations or to support a family member, and not miss a beat in your business.

And, if you can do that without rescheduling a bunch of things because you can do business with a phone and a laptop. Or an iPad or some other kind of tablet or device like that.

You don’t have to miss coaching and consulting clients calls. Whether you have an information marketing business or you have a brick and mortar business, you should think about whether or not you have your business set up in a way that allows you to do things in your life as they happen and as they come up, that you want to be doing. That’s why you opened your own business, right?

You wanted freedom, You wanted to make more money – or at least have some control over it, you wanted the time freedom and do the things you want to do.

So, if you’re missing out on things with your kids, or things with your spouse or partner because of your business – and it’s happening on a regular basis, you might want to think about how you have things set up in your business.

You don’t need to get a new business, or be in the information business (but it’s a great adjunct and it’s a great lifestyle business). How can you make your business meet your lifestyle?

Have you ever been told you live to work? Most people work to live.

How much flexibility do you currently have in your life and business? How much would you like to have in your life, to be able to do more fun things, to be able to travel, or own another home or buy an RV or jewelry, or more time with your kids?

It doesn’t have to be about things, because in the long run, it’s not the things that are important, it’s the time that you get and the time freedom you have.

Business Growth Leveraging Your Personal Brand

Marketing is like sex. Everyone thinks they’re good at it.

– Steve Tobak

We are in a golden age of solopreneurs: independent, innovative experts who are turning the traditional working model on its head. No longer content with working under layers of organizational management, workers around the globe are increasingly making the decision to take full control of their careers. To carve their own niche and capitalize on their skills. To join the solo revolution.

And you are one of them. A revolutionary!

Creating your own brand has never been easier. With the explosion of social media, solopreneurs have immediate access to billions of people around the world. You can speak directly to anyone, anywhere, at any time. Likewise, the number of services and products consumers have instant access to is infinite. Neither business nor buyer is bound by location anymore.

It is an incredibly liberating age. But it’s also one that some entrepreneurs and businesses find overwhelming.

We’re Living in a Digital-First World

In his book Ctrl Alt Delete, Mitch Joel discusses the term “digital first”. He reveals the five key movements that organizations must embrace to future-proof themselves – or go out of business. One of these shifts is the fact that now, the first place your brand and business are validated is online. Essentially, the internet and social media have the power to make or break your chances of success.

Serial entrepreneur Gary Vaynerchuk is a great example of how to cultivate a successful business by leveraging digital media. Born in the Soviet Union in 1975, Vaynerchuk immigrated to the United States in 1978. From humble beginnings, his father went on to own a liquor store in New Jersey. In the early days of the digital-first world, Vaynerchuk could see the burning potential of his father’s business. After graduating from college, Vaynerchuk transformed the liquor shop into a retail wine store, which he named the Wine Library. In 2006, he started a daily video blog, Wine Library TV. This hugely popular webcast turned him into an internet celebrity. It attracted 90,000 viewers a day and led to a flurry of TV and speaking engagements. In just six years, Vaynerchuk grew the family business from $1 million a year to a whopping $50 million a year.

Not too bad for a small family business, right?

So, as you can see, traditional marketing has been blown out of the water. We’re no longer restricted to cold calling and setting up meeting after meeting to generate leads and sales. Digital marketing has opened an array of cost-effective avenues for self-promotion and lead generation. Sales are now about leveraging your social networks, engaging with people online and educating.

This is, essentially, the social sales model: (see link below)

Today, the businesses and entrepreneurs that make the most impact on their audiences are role models. They’re trusted advisers who create tribes – powerful online communities that help their brands grow. They educate and provide solutions. They’ve jumped on board the social sales train and embrace the connection economy whole-heartedly. Because if you don’t, you get left behind.

But we can’t rest on our laurels. We must build on this massive sales reform and look to the future. We must become industry ambassadors. We must become thought leaders who engage meaningfully with our followers, share generously of our expertise and regard our audiences not just as leads or dollar signs, but as lifetime partnerships.

Why Stand Out from the Crowd

Solopreneurs are the way of the future. They account for 61% of Australian businesses[1]. And with the advent of freelance sites such as Upwork, 99designs, Freelancer and Airtasker, an increasing number of Australians are freelancing. According to freelance marketplace Elance-oDesk, 30% of the Australian workforce – or 3.7 million people – undertake some sort of freelance work[2].

Digital marketing presents an enormous opportunity for solopreneurs. According to Ipsos Open Thinking Exchange, the average person spends two hours a day on the internet. Furthermore, IBM’s Global CEO Study found that CEOs believe social media utilization for customer engagement will increase by 256% over five years. This means social media will become the second-most popular way to engage customers after face-to-face communication.

Social media has created a level playing field. It’s cheap and readily available. You don’t need large amounts of money to build a business. You don’t even need an existing client base – you can start one from scratch online. The internet has given everyone the potential to create a successful solo business.

But there’s a downside to this equal opportunity. Despite the accessibility of social media, one of the biggest challenges entrepreneurs continue to face is finding leads and retaining clients.

The digital marketplace means you’re competing against everyone else with a business like yours. You can’t simply create a LinkedIn or Facebook account and expect clients to come to you. How will they know you’re there? What makes you stand out? When everyone else is pushing their own unique selling point, what will make people choose you?

In a world where customers have immediate access to information on every kind of business around the world, it’s hard to cut through the noise. To gain that competitive edge, you must create a connection.

Being a solopreneur is not enough. You must bond with your audience by offering more than your products and services alone. You need to educate, lead and gain trust. You need to make a real difference to the lives of your clients.

Position, Position, Position

Positioning is fundamental to creating trust and having influence. It’s more than just creating an image. It’s about owning your space in your industry. It’s about flexing your expertise, starting conversations, changing the game, creating engaging content and enlightening others. It’s about being the go-to expert for peers and clients needing guidance.

And it’s what leads to sales.

When you have a rock-solid positioning, your return on investment is second to none. Digital media and technology company Burst Media’s 2014 Influencer Marketing Benchmarks Report found that on average, marketers who implemented an Influencer marketing program in 2014 received $6.85 in earned media value for every $1 of paid media.[3] The primary tools used in Influencer marketing were:

Blog posts
Social syndication and branded content distribution
Influencers and influential content

Blogs. Content. Social media. These are indispensable, cost-effective tools if you want to elevate your positioning from business owner to leading industry expert. And they are what will build your audience’s trust in you.

Constitutes Ethical Company

I wanted to explore the meaning behind the word ‘ethical’ in this day and age, and how some companies manage to slip through the net using marketing tactics.

I have recently read articles praising companies who are considered the most ethical – there is a list of these illustrious and successful business ventures of 2013, 2014 etc. – and they are set up as the benchmark for the rest of us. I opened the list in anticipation of seeing estimable companies mentioned, but was horrified to see a number of corporations on the list who are known to create products that compromise health or are involved in deforestation or child labor – to name but a few crimes against humanity.

Even if a company is taking steps to become more ethical, surely they shouldn’t be allowed on such a list until they have some substantial history in ethical practice. These questions immediately came to mind – “who on earth compiles these lists and what is their agenda?” “Are they genuinely ignorant of the practices of these companies, or is profit the only criteria?” Or even worse – “Is ethical practice now being judged by the 80/20 rule?”

So, what is considered an ethical company in this day and age?

Employment

Is it all about how a company treats their employees? If the people that work for them are treated well, getting decent salaries and benefits – does that make the company ethical?

If their employees have protective clothing while they are spraying the planet with toxic chemicals – does that make the company ethical because it is looking after its own?

If employees are given the benefit of cheap food and clothing in the form of company discounts, is the company ethical if the food is the end product of compromised ingredients and tortured animals?

If job opportunities and helping the economy is stated as being a valid reason for companies to start business ventures that poison the air we breathe, the water we drink and the food we eat, I have to ask – who benefits?

Marketing

Or maybe being seen as ethical is all about a brilliant marketing campaign. A campaign which makes the general public feel all warm and fuzzy – full of cute animals, young children or a celebrity or two – or maybe all of the above if the company has unlimited finance to throw at it. We are presented with an emotional roller coaster ride which dulls the senses and convinces people of its sincerity and authenticity, because it’s just so darn pretty!

For example, the food and drink industries are money machines that can employ the most ingenious and brilliant of marketers who are capable of blindsiding the uninformed into believing every word they say. A lot of them churn out addictive products which lack nutrition and create severe health problems through the addition of ingredients which kill brain cells, and generally attack the organs of the body. However, that seems to be acceptable because their marketing campaigns bring people together in happy food and drink related ways, and their packaging is so bright and colorful and the wording so reassuring – natural, farm fresh – got to be true, yes?

It comes to mind that some of the most successful confidence tricksters and serial killers come in a very pleasing physical package. It is because they are good looking that they are able to get close to their victims, but beautiful on the outside doesn’t necessarily mean beautiful on the inside. I think this rule applies to companies and their marketing campaigns as well.

We are surrounded by marketing images which promote ‘beauty’! These images not only corrupt and destroy people’s self-confidence, but they also set the precedence that beauty is best. Therefore, in our subconscious we link beauty to all that is good, and we dismiss all that is not beautiful, according to the current standards set by the media and marketing industry.

I lived in the Algarve, Portugal for a couple of years and while I was there I knew people who had orange trees on their land. They were the sweetest oranges I’d ever tasted in my life, yet none of those oranges would have reached supermarket shelves. The reason why is that they were all ‘ugly’ fruit – they weren’t tampered with in order to make them visually pleasing. I was told by the owner of the orange grove that the ugly fruit were the sweetest, and that is something I think is worth remembering, because it opens our minds and we won’t so easily be seduced by beauty if we know there is a viable alternative.

Charitable Donations

If a cosmetics company donates money to eradicate skin cancer they have to be ethical, right? People will think that they are wonderful and more readily buy their products. However, what if that same company includes ingredients in its products which can cause cancer – aren’t they just creating a market for themselves? It bears thinking about!

If a food or drink company gives donations to schools in the form of IT or sports equipment etc., is it really an altruistic act? They often get returns in the form of advertising on the premises and massive hikes in sales as the word spreads about their good deeds. Not forgetting that they are creating a new generation of people who will be addicted to their products.

Charitable donations also need to be a win/win situation. The people needing help are no lesser beings than the people giving it, just because they don’t have financial wealth. They shouldn’t be exploited in the name of profit.

I think we need to remember that the companies that give lots of money to charity are usually companies that can easily afford it. It doesn’t hurt them at all, in fact it often benefits them – they don’t feel the pinch. There are many companies that give money open-heartedly and genuinely help everyone they touch, and there are those that give money in order to gain goodwill and a rise in sales. It is our job to find out which is which.

So what percentage between donations and damage constitutes ethical by today’s standards? Is it 25%/75% or does it need to be 50%/50%? Who makes these decisions and what is their agenda? It doesn’t seem to be the health and well being of the planet, that’s for sure.

Conclusion

I suggest that before we decide that a company is ethical we look deeply into the face of that company, look into its eyes and see its soul. Remember that a beautiful face is no indicator of a beautiful soul – the eyes are the windows of the soul and by looking deeply into them you will be able to discern whether it’s transparent or deceptive.

My father was a magician, a member of the Inner Magic Circle, and when I was growing up I used to watch him practice. He told me to always watch the hand that seemed to be doing nothing – and that has taught me a valuable life lesson. So when a company or institution of any sort puts forth a spectacular display which draws my attention, I drag my eyes away from where the lights are shining and look into the shadows to see what they are hiding, what is it they don’t want me to see? If after careful scrutiny and research I find there is nothing being hidden, then I deem that company ethical and sit back and enjoy the show!

I am not for one minute telling anyone what to think, or what to do. What I humbly suggest is that everyone looks carefully at the decisions they make, and the companies they support by either using their services or buying their products. Then each of us will know that we aren’t being led by the nose into compromising our own set of values and what we personally believe in.

The bottom line is that if people, animals and the planet are being negatively impacted by a company’s products or services, that company is not ethical – no matter how much they give to charity, or how many heart-warming marketing campaigns they launch. They are shirking their responsibility towards all living things in the name of profit. That is the truth!

I would love to hear your comments and what the word ‘ethical’ means to you personally.

Sue is the Founder of Soulfully Connecting. The idea behind Soulfully Connecting is to demonstrate that there are other ways of living which can heal the earth, the animal kingdom and ourselves. She is passionate about people having freedom of choice, which is only possible when they know about all the options.

A Perfect Sales Training Coach

Even though there isn’t any formal education required to be a bigwig in sales, it is true that most of the people are involved in selling products and services. One can find several people performing sales tasks and each and every one of them are trying to complete with one another. In order to stand a class apart from others, it is important to acquire some excellent selling skills, determination and the perfect mindset. It is very important to move along with the change, as the environment keep on changing. So, it is essential to think out of the box, as it helps to stay ahead of the business rivals. So, it is essential to stay equipped with some of the effective sales tips by availing the services of a sales coach. Only those who are well trained to perform such tasks must perform the task of sales. This task should be performed by the experts in sales training. When you are in search of an expert, you must know that there are several speakers across the globe who claims to be the sales coach. However, make sure that you choose a perfect person offering useful sales tips programs to enjoy the maximum output. You must consider certain aspects while selecting the perfect sales training coach to save your money and time.

About Choosing the Right Sales Training Coach
It is important to consider the right kind of issues prevailing in your business to get the perfect solution immediately. There might be many areas in your business that require improvement. Generally, your sales managers would need you to enhance the performance of their team. So, it needs you to redefine the current sales process and the way through which it is executed. So, make sure that you hire the services of a best sales training coach who can improve the sales strategies as well as the selling skills of your workforce.

Top qualities of a sales training coach
The sales training coach whom you are choosing must have the following qualities to prove that he is a sales pro.
1 Highly experienced: The sales training coach whom you approach must be the one who has immense years of experience to handle the sales process. Observe the training coach’s path of career and check his achievements in the career timeline. Choose the person who has a lot of professional experience is the proof that this sales coach is reliable and credible.
2 Interaction with sales team: The expert sales training coach must know the secret of winning the trust of your sales team. He should have handled several sales teams in his career and must be able to interact with them in a positive fashion. This quality of a coach can help your sales build the trust on the tips for selling he teaches them.
3 Should provide intelligent coaching: The sales coach must hold intellectual sales training sessions that have activities which can kindle the sales skills of your work team. The training sessions or coaching classes that the coach conducts should be related to the specific industry of your business to improve the sales wing of your business. The sales coaching should be aimed at helping your work team members become experts in their related field.

The sales training program that the coach offers should have several components that are essential for the growth of the organization. So, it is important for you to avail the services of a sales coach like. We to give your sales team the much needed push.

Choosing A Chemical Search Engine – 5 Features To Look For

A chemical search engine is of immense use if you regularly need information on chemicals. If your line of work or study involves the use of many chemicals then you will definitely need accurate information on a number of different chemicals. There exist many databases of chemicals that include all relevant data about chemicals; they have search engines which enable you to extract useful information from them. If you have the CAS No. of any particular chemical then you can use the database to identify it correctly and get all available information about it.

Be sure to choose the right chemical database and search engine that has the following features:

1. Comprehensive data: The database should contain all necessary data on every known chemical. It should have high quality information which is indexed correctly and updated very often, and is assembled by a team of scientists. The best databases are recognized by reputed organizations in this field, both in the private and public sector. They can have large numbers of entries divided among organic and inorganic chemicals.

2. Depth of data: CAS records contain a lot of data such as chemical names, formulas, structural diagrams etc. Certain databases give out a lot more information about others and you will have to choose one based upon the depth of data you require.

3. Ease of use: The search engine should enable you to browse the database by category or name, depending on which one is more convenient for you. Similarity searching is also very important. It should also make use of advanced technologies that enable accurate results to be obtained as early as possible.

4. Affordable: Search engines rarely offer data free of charge, especially if the information is of very high quality. However, it’s a good idea to locate one that offers results at reasonably low prices. This will enable you to keep your overall costs down and is a very important factor if you need to use it on a regular basis.

5. Quick: The search engine should be able to provide answers within the shortest possible time, often no more than a few seconds, ensuring that work can proceed with as few interruptions as possible.

Since chemical search engines generally require you to set up an account before you can access the data and charge you for their services, it’s a good idea to do the necessary research before selecting one to use.

Writing For Professionals

Having a great resume is the first step to landing that ideal job. Resume writing can be the most stressful part of the job search. But it is also the most effective way to share your experience and qualifications. The purpose of your resume is to create enough interest that the employer will want to see you for a more in-depth face to face interview. Those resumes receiving the most attention are structured with the following components:

Value Proposition Statement

This section should state to the employer the immediate value you will bring to their organization. If you are a business development professional with successful experience working with companies in the medical industry you should have this listed in this section. An example of this statement would be “an experienced business development professional with established existing relationships in place with key regional medical equipment companies. These established relationships will allow me to gain immediate access to key decision makers early within the sales cycle”. The value proposition statement allows the employer to visualize you in this position and as an immediate contributor to their organization.

Keywords In Resume Writing

Effective resume writing should be done in a way that allows you to stand out from the crowd. One of the most effective ways to do this is to make sure you use the appropriate keyword (s) for the job posting. So we know that most companies are using parsing software in reviewing resumes. This software is designed to filter for keywords from the resumes they receive. This software will look through resumes for these keywords.

So simply put keywords are those words that easily describes the position you are applying for. In the example above the position is business development professional. So what words immediately come to mind with this position? Correct, business development. Therefore you will want the keywords to be the words business development. To tell your story you should use these keywords in a natural story telling manner.

Highlight Your Experience

Many professionals have a wealth of valuable relevant experience to share. The key is how much of this experience should you share on your resume? Resumes are parsed and if selected will be reviewed by the employer for about 20 seconds or less. In resume writing it is totally acceptable to construct a 2-3 page resume if you are applying for an executive level position. All other positions 1-2 pages are common. Remember most employers know that the average job seeker has three plus jobs in their career. The length of the resume is not as important as the use of keywords and highlighting your relevant experience and qualifications. The only experience you should highlight are those experiences that apply to the job. As mentioned above you should naturally tell your story using keyword and relevant job experience.

Having a great resume is easily accomplished and doesn’t require fancy words, design or layout. There are many free resume writing templates on the internet that can help you with layout etc. Because this document is so important in getting you closer to your new job we encourage you to devote the necessary time to get it right. Most importantly before you send your resume to a perspective employer you should have a trusted person review it and provide feedback. Be sure to use spellcheck and look for grammatical errors etc. Remember you only get one chance to make a great first impression.

Resume Writing Made Affordable

Many professionals choose to write their resumes and with tremendous results. But if you feel the need to use a professional service know that these companies and professionals fees range in price from $300-$1500 based on the required technical copy writing skills. In other words if you are applying for an IT or Medical position you would want a resume writer with that level of experience to write impact copy or content on your behalf.

You are now closer to securing that position that most fits your skills and qualifications. Wishing you the very best

We hope this article clarifies some of the confusion in the use of keywords and value proposition statements. Resumes are designed to gain the attention of the prospective employer. Take some time in listing your qualifications and skills. With this article you are now equipped to tell a great story about your qualifications and experiences.